Director, Brand Curation - Creative, Styling + Stores of Influence

• Set and own the enterprise vision and long‑term strategy for Brand Curation, defining how style, culture, and storytelling drive guest relevance, brand differentiation, and sustained growth.

• Built a Stores of Influence strategy, overseeing the vision of bespoke creative direction, store design and experiential marketing to ensure cultural credibility, brand relevance, and business impact; latest example is Target SoHo.

• Lead and develop a team of Brand Stylists, building leadership capability, succession plans, and scalable ways of working to support enterprise growth; work includes elevated product photography to digital/social campaigns.

• Manage relationships with creative and experiential agencies, ensuring seamless collaboration with in-house teams - reducing rework, improving outcomes and building strong, trusted partnerships.

• Serve as a senior strategic advisor and influencer to Editorial, Creative, Marketing, Merchandising, and enterprise leadership—shaping direction, aligning priorities, and resolving ambiguity.

• Balance creative ambition with operational rigor, ensuring Brand Curation delivers against both brand health and commercial outcomes.

Director, Guest Marketing Strategy - Style & Culture

• Owned enterprise‑level guest marketing strategies aligned to editorial vision and enterprise priorities, driving sustained improvements in traffic, engagement, and business results.

• Built and led a high‑performing, consumer‑first organization, setting expectations, developing leaders, and embedding adaptability in response to a rapidly evolving landscape.

• Oversaw integrated brand partnership strategies across owned and paid channels, ensuring alignment to brand standards, cultural relevance, and performance goals.

• Established data‑driven approaches to evaluate effectiveness, inform investment decisions, and scale successful strategies across channels.

• Influenced cross‑functional senior partners to align on priorities, trade‑offs, and execution against shared enterprise outcomes.

// Program Lead, Diversity Action Committee

• Led enterprise leadership forums for L7+ leaders, shaping ongoing education, dialogue, and accountability in support of DEI priorities.

Director, Retail Brand Experience - Apparel & Accessories

• Owned enterprise presentation strategy from concept through clearance across multiple pyramids and complex initiatives, including partnerships, enterprise gifting, heritage moments, and brand launches.

• Delivered multi‑billion‑dollar revenue impact while elevating the guest experience through cohesive, consistent, and compelling brand execution.

• Led collaboration across large, matrixed cross‑functional teams, aligning diverse stakeholders to shared priorities and outcomes.

• Used insights and data to drive innovation, inform strategic trade‑offs, and scale best practices across brand experience initiatives.

• Built and delivered enterprise innovations supporting long‑term growth and brand relevance.

• Led and developed a large, diverse leadership team, focusing on performance management, engagement, and leadership pipeline development.

// Recruiting Captain, Advancing Design Diversity

• Led recruiting efforts for enterprise‑supported pro bono and mentorship programs, contributing to long‑term impact in American design diversity.

• Advanced initiatives focused on expanding representation and access for Black design talent, aligning community impact with enterprise values.

Director, Field Visual Merchandising

• Led field‑wide capability development, coaching leaders and teams on brand standards, experience‑led selling, and performance outcomes.

• Oversaw training and execution for store openings, remodels, brand launches, and enterprise initiatives, improving efficiency, consistency, and cross‑team alignment.